Brand Development

Sustainable Brand Development

Build a Responsible Brand That Inspires Loyalty and Creates Impact

The L.E.A.P.S. philosophy to achieving sustaining brand development embraces among others: (a) creating and managing both the company brand and its constituents brands based on clearly identified best practices, (b) being cognizant of the need to that prioritizes environmental and social responsibility, (c) clearly defining and communicating the organization’s core values and initiatives, (d) building a positive company image that integrates and upholds corporate responsibility while embracing environmentally conscious and consumer goodwill.

Key Focus on Sustainability:

We believe that sustainable brand development involves creating a company brand
philosophy that aligns with sustainability principles, encompasses environmental,
social responsibilities and upholds industry adherence to ethical and legal
considerations.

Communicating Company Core Values:

We also believe that it is crucial to clearly communicate the brand’s commitment to
sustainability, highlight unique brand initiatives and actions towards that promote
the highest levels of eco-compliance in the face of a continuously evolving global
ecological transformation.

Building Brand Equity and Loyalty:

Through effective and methodical consultation, we will support your organization
with advice and guidance as to how best to demonstrate a policy decision that
reflects genuine commitment to sustainability, improved brands equity and loyalty
with consumers who value strong and reliable brand propositions that align with
ethical and responsible practices.

Ethical Supply Chains:

Based on the discovery of the unique considerations associated with your
company’s supply chain requirements, we will consult with you to advise on
sustainable brand development that embraces and emphasizes ethical materials
sourcing and fair labor practices throughout the supply chain.

Sustainable Products and Services:

At L.E.A.P.S. we believe that value propositioning is a critical element to
successfully achieving branding sustainability. As such, brand sustainability while
embracing the premium importance of ecological awareness, the brand(s) must
incorporate its own uniqueness to achieving effective return on investment (ROI)
based in integrated strategic marking and planning initiatives.

Reducing Negative Environmental Impact:

L.E.A.P.S. proposes to work closely with your internal of external environmental
experts to better understand and analyze your specific company circumstances
through consultative situation analyses. This process will be geared to ensure
sustainable brands success, while minimizing their potential environmental impact
through various initiatives, such as reducing carbon emissions, using renewable
energy, and promoting waste reduction.

Corporate Visioning:

We embrace that strategic visioning is a critical component to achieving sustainable
brand development. We posit that sustainable brand development must maintain
alignment with the overarching vision, mission and core values of your organization.

If these critical philosophical tenets are upheld, we are confident that your branding
building goals and objectives will have the capacity to thrive in the long term, while
also contributing to a more sustainable future.