Bring Your Corporate Vision to Life
At L.E.A.P.S. we facilitate and integrate strategic marketing with strategic planning. This process involves creating a comprehensive outline of your marketing goals and objectives while giving critical focus to your specific target audience. This process includes: (a) assessing and analyzing your macro environmental factors, (b) focusing on target audience research, (c) analyzing global and your specific industry trends, (d) formalizing strategic and tactical steps and actions to promote offerings to specific target markets and (e) consistently monitoring and evaluating corporate financial budgets, forecast and projections to be aligned with your strategic marketing goals and objectives.
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A strategic marketing plan is geared to be a detailed roadmap for your company brand and its strategic marketing activities. We will consult with your organization about identifying your company’s primary goals and objectives based on your fiscal management goals and objectives coupled with your brand development
aspirations. The plan will incorporate revenue, income, market share growth coupled with operational efficiency and organization culture and climate
improvements.
aspirations. The plan will incorporate revenue, income, market share growth coupled with operational efficiency and organization culture and climate
improvements.
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While a marketing strategy defines the overall approach, a marketing plan outlines the specific tactics and actions needed to execute that strategy. Some of the key steps involved in Strategic Marketing Planning:
We help you identify and clearly articulate what your specific organizational management, financial, marketing, operational to best align with your marketing efforts.
Gather salient market data about your target audience, competitors, and industry trends to facilitate improved management decision-making capabilities, effectiveness and efficiency.
Clearly identify your band’s unique characteristics and determine how they best align with the market’s demand for your products and/or services. Help you identify and develop the best suited marketing communications by using the most appropriate marketing channels to reach your specific target markets.
Clearly communicate the intrinsic values associated with your branding. To assist you in developing a robust value propositioning strategy that gives your organization is distinct competitive edge.
Select the most effective channels and strategies to reach your target audience including the optimal use of traditional and digital media channels.
Consult with your organization to develop specific, measurable, achievable and time-sensitive goals and objectives that align with your overall marketing budget. Determine how much you can invest in your marketing efforts.
Create strategic marketing that aligns with the company’s fiscal timeline. This approach makes provision for more informed and effective management decision practices.
Regularly track and evaluate the company’s progress and make adjustments as needed based on frequent comparative analysis.
Let’s Build Your Strategic Plan
Partner with L.E.A.P.S. to align your marketing goals with long-term business success.
Schedule a free 15-minute consultation and begin planning for growth.
Schedule a free 15-minute consultation and begin planning for growth.